SEO Advantages and Benefits of ICANN Search-Engine Optimized Top-Level Domain (TLD) Names

SEO Advantages and Benefits of ICANN Search-Engine Optimized Top-Level Domain (TLD) Name Extensions

ICANN, the Internet's governing body, has just approved the launch of the new Top-Level Domain (TLD) program to expand the web. Brands and companies will now be able to launch their own domain extensions to compete with .COM, .NET, .ORG, such as .BMW (Brand), .MUSIC (Content), .IRISH (Community), .NYC (City). What are the SEO Benefits and advantages of owning a Top-Level Domain extension and how can it be leveraged?

ICANN, the Internet's governing body, has just approved the launch of the new Top-Level Domain (TLD) program to expand the web. Brands and companies will now be able to launch their own domain extensions to compete with .COM, .NET, .ORG, such as .BMW (Brand), .MUSIC (Content), .IRISH (Community), .NYC (City). What are the SEO Benefits and advantages of owning a Top-Level Domain extension and how can it be leveraged?

By owning a piece of the Internet landscape, you can utilize the DNS in ways not imagined before to re-define, enhance and renovate your business model, distribution channels and company's strategic positioning, including:

• New Market Opportunities
• New Business Models
• Distributor and Affiliate Channel Efficiencies
• Brand Expansion through Vertical Integration
• Economies of Scale
• Economies of Scope
• Brand Protection
• Enhanced Security
• Reputation Management
• Building Trust & Loyalty
• Increasing Conversions & Sales
• Building Brand Loyalty
• Leveraging Network Effect by Re-shaping Communities
• Altering User Behavior & Emotional Connection
• Social Media Optimization (SMO)
• Search Engine Optimization (SEO)
• Local Search Optimization (LSO)
• Reducing Search Marketing Costs
• Owning a Piece of the Internet that Represents your Identity and What You Do
• Creating a Barrier to Entry for Competitors
• Increasing the Value of your Company

SEO stands for search engine optimization. It is the process of optimizing “digital assets” for maximum visibility and ranking in search engine results pages (SERPs). In the past, the only digital assets that were important for achieving top search engine ranking were website pages. Today search engines such as Google, Bing and Yahoo have expanded their algorithm to include Social Media mentions (such as Google Plus +) and "Universal Search."

MyTLD has more than a decade of experience in the SEO business and has achieved top rankings for the most competitive and populary keyword terms, including the word "music" on Google, Bing and Yahoo. Since 2005, MyTLD has been developing the first search-optimized TLD Platform of its kind to leverage the advantages of launching a Top-Level Domain (TLD) name extension with the management multiple digital assets including:

• Web pages
• Social Media
• Images
• Videos
• News
• Blogs
• Shopping
• Local Search

The MyTLD proprietary search-optimized TLD platform takes advantage of intuitive direct navigation to branded, premium destinations, search optimized content creation and user engagement.

MyTLD's .MUSIC Initiative has incorporated the MyTLD TLD Platform in many creative ways to not only achieve higher rankings in search engines, but to also instill user confidence and trust towards the TLD brand. Organizing a TLD using the MyTLD search-optimized TLD Platform would create a sustainable, competitive advantage that would differentiate a TLD brand from its competition as well as enhance its leadership position, marketing efforts and bottom line.

The MyTLD search-optimized TLD Platform incorporates a host of crucial, closely-interrelated components that cumulatively create a truly innovative value proposition that connects brands with their target audience. The key TLD components of our solution include the development of effective strategies to increase the return-of-investment (ROI) and customizing the TLD Platform to align with the brand's strategic objectives by incorporating the approporiate:

• Architecture
• Design
• Modules
• Mobile Apps
• Usability features
• Key Performance Indicators (KPI)
• Metrics / Analytics
• Social media optimization
• Search engine optimization
• Digital asset optimization
• Direct navigation optimization
• Premium domain selection (see case study below)
• Monetization modules
• And more

Search-Optimized TLD Case Study: .MUSIC (dotMusic) Initiative

Premium domain selection examples:

Artist: MichaelJackson.music, Madonna.music, Eminem.music
Band: U2.music, Radiohead.music, MGMT.music, Beatles.music
Indie Band: ShaynaZaid.music, TheXX.music, ArcadeFire.music
Musician: JimmyPage.music, LarsUlrich.music, Flea.music, Slash.music
Composer: DianeWarren.music, DesmondChild.music, BobDylan.music
Manager: PaulMcGuinness.music, IrvingAzoff.music, DocMcGhee.music
Producer: QuincyJones.music, DrDre.music, BrendanOBrien.music
Engineer: AndyWallace.music, GeoffEmerick.music, EddieKramer.music
Promoter: BillGraham.music, PhilipAnschutz.music, ChuckMorris.music
Industry Pro: JimmyIovine.music, TedCohen.music, BobLefsetz.music
Company: Universal.music, Myspace.music, Ticketmaster.music
Org./Association: ASCAP.music, RIAA.music, Grammy.music
Conference/Festival: Coachella.music, Midem.music, SXSW.music
Venue: RadioCityHall.music, KeyClub.music, HollywoodBowl.music
Radio: KROQ.music, Pandora.music, BBC.music, Sirius.music, XM.music
Studio: AbbeyRoad.music, RecordPlant.music, CapitolStudios.music
Song: BohemianRhapsody.Queen.music, PokerFace.LadyGaga.music
Album: Nevermind.Nirvana.music, BackInBlack.ACDC.music
Genre: Rock.music, HipHop.music, Country.music, Pop.music
Geographic: Japan.music, Texas.music, London.music, Africa.music
Cultural: Greek.music, French.music, Arabic.music, Bollywood.music
Education: Juilliard.music, MENC.music, Berklee.music, MI.music
Mood: Love.music, Sad.music, Aggressive.music, Happy.music
Instrument: Guitar.music, Drum.music, Piano.music, Bass.music
Keyword: Download.music, Buy.music, License.music, Lyrics.music

Article Contributor: Constantine Roussos (Founder of SEO.tv and co-founder of MyTLD)

About MyTLD: MyTLD has more than a decade of experience in the SEO business and has achieved top rankings for the most competitive and populary keyword terms, including the word "music" on Google, Bing and Yahoo. Since 2005, MyTLD has been developing the first search-optimized TLD Platform of its kind to leverage the advantages of launching a Top-Level Domain (TLD) name extension.

MyTLD services starts with a complete complimentary one-on-one evaluation of your needs. Our candid, systematic, results-focused approach will save you money, make you money, and provide the foundation for a stable and healthy top-level domain.

MyTLD provides a full range of top-level domain management services to take clients from initial idea through strategy development; all aspects concerning application development and submission to ICANN; through pre-launch, launch and; ongoing management and monitoring of all domain-related products and services. In our entire approach we go beyond the traditional functionality of domain name registrations, to create innovative services complimentary to your specific type of TLD, and that match your existing business model, mission and values.

MYTLD is an ICANN gTLD TLD Expert Management & Consulting Services Company for every type of TLDs:

• .Brand (dotBrand) extension for Companies with a branded trademark name e.g .AUDI
• Generic - For generic, open extensions of popular keywords e.g .WEB
• Community - For clearly-defined and delineated communities e.g .JEWISH
• City / Regional - For cities or regions e.g .TOKYO
• Country-code - for countries and territories new ccTLD or ccTLD redelegation needs.

For more information on launching your own search-optimized Top-Level Domain Name visit MyTLD.com