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Home | Domains | Does domain name age improve search engine optimization in Google? (Video)

Does domain name age improve search engine optimization in Google? (Video)

18/08/2011 19:56:00 Constantine Roussos
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Does domain name age improve search engine optimization in Google? (Video)

 

"How does
Google determine domain age?
Do they look at the whois data
or do they rely on the crawler?
Example given.
when it first indexed
the website.
In general, how important is
it for website authority?
Thanks!
Good question.
So the first thing that you
need to know is that whois data
is not generally available,
even if you were a registrar.
And whois data can vary
from country code TLD.
For example, .co.jp, .fi for
Finland, .in for India.
And in general, sometimes that
whois data is on websites
and all that sort of stuff.
So what's much easier is to
say, when did we first see
a website, when did
we first crawl it?
We did actually file a patent
on using historical data in the
search results and that issued,
I think, back in 2005.
So there are a lot of
ways you can think about
the age of a domain.
For example, when did you first
see a link to a domain as
opposed to when did
you first crawl it?
And there are a lot of things
you can look at, like
how stale is the data
and stuff like that.
But a good way to think about
it is often the vast majority
of the time, we'll have
coverage for when we first
crawled a domain or when we
first saw a link to a domain,
and that's going to be a lot
more useful data than, perhaps
whois data that you might
not be able to get for
every single domain.
So in general, how important
is it for website authority?
Well, my answer is not
to worry that much.
The difference between a domain
that's six months old versus
one year old is really
not that big at all.
So as long as you've been
around for at least a couple
months, a few months, you
should be able to make sure
that you're able to show
up in the search results.
So a lot of people are talking
about oh, I want to get
pre-aged domains or I want to
get domains from 1994 or
something like that.
And that's not typically
something that you
need to worry about.
I would say it's often good to
go ahead and buy a website, put
up a place holder page to tell
people what's coming, and
then just go ahead and
develop the website.
And by the time you get your
website live, often that's
two or three months
down the line already.
So just something to bear in
mind, whois data is not
generally available, even
though Google is a registrar, a
whois registrar, that's not
something that you get
automatically from
being a registrar.
Whereas, when you crawl the
web, you end up finding new
domains relatively quickly
after they're registered
because of the link
to those domains.
And when you first crawl a
domain or when you first are
able to see a link to a domain,
it can be a very nice way to
measure how old a domain is.
So a lot of the times, whenever
you're saying OK, search over
some given subject--
you know, Mayan art.
You can see on the left-hand
side there's now a place
where you can slice and
dice by different dates.
So that's actually a
combination of different dates,
but for example, it could use
when we first saw a page or
when we first saw
a domain name.
You might also take into
account when it was last
updated, all that
sort of stuff.
But in general, I wouldn't
obsess about trying to
have an old domain.
The fact is it's mostly the
quality of your content and the
sort of links that you get as a
result of the quality of your
content that determine how well
you're going to rank in
the search engines.

 

 

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