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Home | Google | Does the position of keywords in the URL affect search engine ranking? (Video)

Does the position of keywords in the URL affect search engine ranking? (Video)

18/08/2011 20:23:00 Constantine Roussos
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Does the position of keywords in the URL affect search engine ranking?

 

 

"Does the position of keywords
in the URL have a significant impact? For
example, example.com/keyword/London is that
better than example.com/London/keyword?" Truthfully,
I wouldn't really obsess about it of that
level of detail. It does help a little bit
to have keywords in the URL. It doesn't help
so much that you should go stuffing a ton
of keywords into your URL. You know, if there's
a convenient way that's good for users where
you have four or five keywords that might
be worthwhile, but I wouldn't obsess about
it to the level of, you know, how deep is
the URL in the path or, you know, how am I
combining it. For example, on my blog, when
I do a post I'll take the first four or five
words or two or three words related to that
post and I'll use that as the URL. But, you
know, you don't need to make seven, eight,
ten, twenty words because that just looks
spammy to users and people will probably not
click through as much in the first place.
So position is going to be a very, very second
order kind of thing of keywords in the URLs.
I would not worry about that so much as having
great content that people want to link to
and people want to find out about.
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