Newsletter
Email:
Poll: Like Our New Look?
Do you like our new SEO.tv look & feel?
All polls
Home | Strategy | Does cross-linking websites improve or hurt search engine optimization and rankings? (Video)

Does cross-linking websites improve or hurt search engine optimization and rankings? (Video)

18/08/2011 20:26:00 Constantine Roussos
Font size: Decrease font Enlarge font

Does cross-linking websites improve or hurt search engine optimization and rankings?

 

 

"If I have three websites, is it a problem
or is there a problem to cross link websites?"
Well, three is not a lot of websites. But
first, I would ask yourself are these websites
really related in any kind of sense? Because
if you got one website that's about dry cleaners
and one website that's about ancient art,
and one website that's about the, you know,
mobile phone reviews; it's going to look really
weird if you get down to the bottom of the
page, and you know like, wait a second, I
thought that I was looking at a cartoon site.
You know, here I am looking at cartoons and
all of a second, I've groused at the bottom
of the page and I'm looking at auto insurance
and coffee tables that has nothing whatsoever
to do with this particular site. So, I would
ask yourself how relevant is it? Three sites
is not a lot so, it's probably not going to
be a huge issue but, 30 sites or 300 sites
is absolutely the sort of thing where you're
competitor or an averaged user, who is landing
on the page is going to be like, "Why are
all these different sites cross-linking and
what do they really have to do with each other?"
Now, ideally, it might be something like a
men's clothing page and a woman's clothing
site and a children clothing site. And if
they're relevant that's a perfect reason to
link those three together. So, if it's under
the same corporate umbrella, you know, whether
there's a good reason to do it, I don't see
that there's any problem at all and it is
a relatively small number of websites to be
linking. But, bear in mind as you grow and
as you grow, if you have a ton of links down
at the bottom of your site, a lot of regular
users will get turned off by that. And a lot
of competitors would be like, "Oh, why is
this person cross-linking every single site?"
So, a good rule of thumb is sort of asked
a regular person off the street, and if they
sort of look at it a little bit strangely,
then you'll know that you've probably gone
just a little bit too far.

 

 

  • email Email to a friend
  • print Print version
  • Plain text Plain text
Tags
No tags for this article