What is more important for search engine optimization: high quality content or link popularity? (Video)
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What is more important for search engine optimization: high quality content or link popularity? (Video)
| As Google's algorithm evolves, is it better to have exceptional |
| links and mediocre content, or exceptional content and mediocre links? So, I'll stop you right there rather than |
| finishing the question. Google always has to trade off the balance between authority and topicality, for lack of a |
| better word. If somebody types in "viagra", which is one of the most spammed terms in the world, you want something |
| that is about viagra, you do not just want something that has a lot of authority, like Newsweek or Times, that is |
| talking about, you know, right in an article and they have one mention of viagra, where they say: "Oh, this is |
| something like viagra", you know, just to throw off a phrase. |
| So, you do want authority, you want the sites that are trustworthy, that are reputable, but you also want topicality, |
| you do not want something that is off topic. You want it to be about what the user typed in. So we try to find a good |
| balance there. So, I would try to say: look have well-rounded site, great content has to be the foundation of any good |
| site, because mediocre content tends not to attract exceptional links by itself, and if you're trying to get |
| exceptional links on really really crapy content you are going be pusing up hill, it is going to be harder to get |
| those links, you are gonna have to do sort of stuff that we consider bad or scuzy for the web, like paying for them. |
| And so, it is much better to have great content where you get those links naturally and then you have both. You know, |
| you get great content and you get great links. Then, you know, trying to have something that's really really not that |
| interesting and trying to just push, push and push and bug people and send out spam emails and ask for links and all |
| those sorts of things. So, you wanna have a well-rounded site and one of the best ways to do that is to have |
| fantastic, interesting, useful content, great resources, great information and then that naturally attracts the links. |
| And then search engines want to reflect the fact that the web thinks that you are interesting or important or helpful. |
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