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Home | Strategy | How to search engine optimize a shopping e-commerce website ranking for Google (Video)

How to search engine optimize a shopping e-commerce website ranking for Google (Video)

18/08/2011 20:18:00 Constantine Roussos
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How to search engine optimize a shopping e-commerce website ranking for Google

 

"What are your
opinions on optimizing an Ecommerce website
where the main pages or products may not necessarily
be rich in content?" That's a tough question,
right? Essentially, you're saying here's a
place where you can buy products and there's
not a lot of content or maybe the content
is duplicated from a bunch of places. So,
my short answer is, you know, put on your
user hat. If you typed in a product and you
get a ton of places to buy things and there's
no real information on that page and there's
no real value added and all you get is places
to buy, then you get pretty annoyed. In fact,
whenever we ask our users, you know, what's
the top issue for you these days, it's less
about true web spam like cloaking or hidden
text or stuff like that and more about a search
quality issue of, "Oh, I don't like how many
commercial results I see," or, you know, "I
get too many products," or "Too many comparison
shopping sites," or things like that. So that's
a sentiment that we heard a lot. And what
you should be asking yourself is, you know,
"Do I want to take that step? Do I want to
make the Ecommerce site if I don't have a
lot of original content or value add or if
I have a lot of duplicate content or if it's
an affiliate feed, then there's really not
much else I'm adding to it. And so I'd--ask
yourself, do you really want to jump into
that and start optimizing that, or do you
want to look for something a little more original
or something more compelling, you know, some
other hook that you can get a lot of visitors
for? And so my advice is, you know, if possible,
think about how you can move more towards
that high value add, unique sort of site,
not just the site that somebody might view
as cookie cutter or that they might get annoyed
by it if they land and find, you know, a page
that looks just like 500 other pages that
they've just seen on the web. So those are
sort of the things to think about.

 

 

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