Google, Bing, Yahoo Search Engine Optimization: How to optimize your website page for over 1000 keyword phrases

How to optimize your website page for over 1000 keyword phrases

Select the 2 most relevant keyword phrases to describe your page’s content. Use them to expand upon your keyword selection process.

Website pages can be optimized for thousands of keyword phrases and combinations. The key is selecting the two most important keywords that summarize your page entirely. Using both the primary and secondary keywords as your focus point, use the Google Keyword Suggestion Tool and keyword selection strategy for SEO to accumulate a few hundred relevant words that would help you put together your page’s content. The chances are that you will never rank highly with your 2 focal keywords given their general and competitive nature, but you will be able to rank higher for thousands of long tail combination keyword phrases, stemming from those 2 root primary and secondary keywords.

On the following example, the primary keyword is “music domain” and the secondary keyword is “music domain extension.” In the keyword selection process make sure you include singulars, plurals, synonyms and similar words. For example:

·         Music

·         Musical

·         Band(s)

·         Artist(s)

·         Musician(s)

·         Domain(s)

·         Domainer(s)

·         Domaining

·         Virtual real estate

·         Virtual realty

·         Web(site) address(es)

·         URL

·         Top-level domain

·         TLD

·         Generic top-level domain

·         gTLD

·         Extension

·         Suffix

·         Country code top-level domain(s)

·         ccTLD

·         IDN

·         Internationalized domain name(s)

·         ICANN

·         Registry / registries

·         Registrar(s)

·         And so forth…

The .music main page at www.music.us has been visited using over 10,000 different keyword phrase combinations according to Google analytics.

Develop your page content using your selected targeted keywords.

Make sure you use your primary and secondary keyword phrases in all critical sections of your page, including:

·         The URL

o    If you are targeting your main page domain name, make sure that your domain name includes your keyword(s). This will help when others link to you using your domain name as link, boosting your ranking for those keywords eg www.music.us

o    If you are targeting a specific page on your site, make sure that the URL includes the primary and secondary keyword phrases e.g www.music.us/domain-name-extension

·         The title tag

o    e.g Music domain name extension

·         Description meta tag

o    One sentence is enough describing your page content, benefits and call to action

o    e.g .music domain name extension: Register a .music domain to give your website address a unique music brand identity”>

·         Keyword meta tag (Only use primary and secondary keyword phrases)

·         Headers

·         Sub-Headers

·         Body

o    Make sure that your content is both engaging and relevant to your visitors. Strike a balance between optimizing the content for search engines and human consumption. Make sure you include singulars, plurals, synonyms and similar words to increase the probability of discovery via search engine long-tail keyword phrases.

·         Text-based internal links

·         Text-based external links

o    Only link to other sites relevant to your primary and secondary keywords. The best sites to link to are authority website that rank well for your primary and secondary keyword phrases.

·         Images (using primary and secondary keywords in filename, alt and title tags)

Make your page over 1,000 words if possible but remember: Content is king and so is your customer.

The main purpose of your page is to firstly to drive relevant traffic to your site. Secondly it is to engage those visitors and covert them into customers or long-term recurring visitors to your site. If your content is compelling and useful, it will attract others to link to it and increase the odds that Google or Bing will make your page an authority destination for those selected target keyword phrases. Other benefits include increasing that page’s pagerank or “credibility” factor. Remember your target audience and always have a call to action. What would you like those visitors to do after their visit your page? Is your web page aligned with the overall objective of your site and business? Does your content and copy writing translate into higher conversions and sales? These are questions to have in mind when you are writing your content. What is your ultimate goal and overall strategy?